our work

A major FMCG player in food felt their brand was saturated in the existing market. The team wanted to understand which categories to take the brand next. We developed an approach that assessed the match of the existing brands with new categories from an equity and imagery perspective. The results allowed us to prioritize which categories to enter first and developed a roadmap with action steps for future categories.

A fintech company wanted to expand their footprint in the financial services market but did not know how to best grow. Working side by side with the client, we developed and executed a multi-phase research roadmap that included segmentation, landscape mapping, the development and testing of ideas, concept and product optimization and GTM strategy. The work resulted in the development of advertising and products that met unarticulated needs among a core set of consumers. The company is now growing in a $2T+ market with plenty of room to grow in the future.

We reframed the energy beverage category and developed insights that drove the identification of Fuelosophy; a new brand, communication and product platform strategy that reframed the existing energy category for consumers.